BluePlanner is a Sales Planning and Trade Promotion Management (TPM) software solution dedicated to helping consumer goods companies.Integrated and real-time, BluePlanner establishes processes built around centralized information with workflows between responsible departments.

While giving key account managers maximum visibility on the performance of their individual accounts, information is also consolidated for Sales management, Finance, Marketing, or Supply Chain.Clients optimize their trade spend through promotional evaluation, cost control, and post activity analysis. By building a history of sales and promotional data, BluePlanner is used by decision makers to determine how to most effectively optimize their spend budget.

BluePlanner is a product of the Upclear company.