Building upon the strengths of Coremetrics and Unica technologies, Web Analytics from IBM provides the insight marketers need into how individuals are interacting with a brand’s digital presence. IBM web analytics provides behavior-based marketing and campaign attributions allowing you to determine the success of your efforts whether it be via mobile marketing, social media marketing, online advertising or email marketing. Marketers also benefit from integrations that have been honed over the years with other IBM products including IBM Websphere® Commerce, Websphere Portal, and IBM’s Interaction Optimization products.

Web Analytics from IBM is available through either an on-premise solution or on-demand as software as a service (SaaS), offering your organization the flexibility to best suit your needs.

The on-premise web analytics solution is designed to deploy within a local environment and directly integrate with other in-house applications such as an enterprise data warehouse, business intelligence, predictive analytic models and other similar products. The on-demand web analytics offering is a flexible solution that integrates a range of analytical capabilities with digital customer profiles and the ability to leverage digital marketing execution capabilities with just a few clicks. Both deployment methods benefit from a unified tag management infrastructure which helps reduce implementation costs and lightens pages from needing to execute too many tags that slow the user experience.