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SAP CRM On demand

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http://www.sap.com

Marketing Automation Software

Overview

SAP CRM On demand

Features
Marketing resource and brand management
Campaign management
Segmentation and list management
Real-time offer management
Loyalty management
E-marketing Overview
Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps you address your short-term imperatives – to reduce cost and increase your decision-making ability – but can also help your company achieve differentiated capabilities in order to compete effectively over the long term.
MARKETING:
Analyze, plan, develop, and execute all marketing activities through all customer interaction points.
SALES:
Maintain focus on productive activity to acquire, grow, and retain profitable relationships with functionality for sales planning and forecasting,.
SERVICE:
Reduce the cost of service while enhancing customer satisfaction with support for sales and marketing for service;
PARTNER CHANNEL MANAGEMENT:
Attain a more profitable and loyal indirect channel by managing partner relationships and empowering channel partners.
INTERACTION CENTER:
Maximize customer loyalty, reduce costs, and boost revenue by transforming your interaction center into a strategic delivery channel for marketing, sales, and service efforts across all contact channels.
WEB CHANNEL:
Increase sales and reduce transaction costs by turning the Internet into a valuable sales, marketing, and service channel.


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