Keep Your E-Mail Out Of The Junk Folder




E-mail marketing, one of the most effective tools in any e-marketer’s toolbox, is being suffocated by a growing deluge of spam. The problem is so extensive, in fact, that many ISPs are being proactive about halting the spread of this scourge. Many have implemented filtering software that “scans” e-mail for certain “triggers,” which may include certain phrases, formatting, and aggressive writing styles.


Unfortunately, some of this software can be (generously) described as being overly sensitive. And just like the hapless dolphin that gets caught by the tuna fisherman by mistake, so too are legitimate Web marketers being “red-flagged” by this software.

SpamCheck is a standard feature integrated into the MailOut Manager module of SBI!.

With the MailOut Manager, you can easily add a newsletter sign-up form to your site, and customize your Thank You page and e-mail in minutes. Then, craft a design and message for your newsletter all within SBI!’s easy-to-use tools. Once it’s ready to publish, simply hit SpamCheck It! and you are taken to a report page which gives you a Spam Scorebased on the content of your newsletter. The higher the score, the more likely your newsletter e-mail ends up in your subscribers junk box. SpamCheck provides easy-to-follow recommendations on how to reduce the likelihood of your e-mail being filtered. Simply clear up any issues there may be and send your newsletter to your avid subscribers.



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