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Trade Promotion Optimization Planner

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http://www.riverlogic.com/enterprise-optimizer/solutions-showcase/

TPO improves the impact of trade promotion spend by optimizing budget allocation and trade calendars to different business objectives.

Overview

Trade Promotion Optimization Planner

TPO Planner improves the impact of trade promotion spend by optimizing budget allocation and trade calendars to different business objectives, including market share, revenues, and profit.

Trade Promotion Optimization Planner is a product of River Logic. River Logic provides a business analytics platform, Enterprise Optimizer® (EO), on which a wide variety of business intelligence, performance management, and process improvement solutions have been built.

 


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